Incredible storytelling from Patrick, right? Now let’s step outside of the story for a second and really think about our own behaviors.

When you’re posting on social media, or writing website pages, or blogs…

People today can fish out a sale tactic from a mile away. We can almost instantly tell when someone is trying to get something from us.

So the best sales and marketing tactics today are to not sell at all, and instead, be 100% transparent and provide value.

We talk about this all the time on our blog, and it’s being reinforced here by Patrick.

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